Sharing vs Selling in Network Marketing
- Allison Naseri
- Mar 30, 2016
- 2 min read
One of the most frequent objections that comes up from prospects is, "Oh, I can’t sell" or, "I don’t want to sell to my friends". Fair enough, no one does. When we dig deeper into the heart of the matter, it’s that visual image many of us have of the overly aggressive “bully” trying to get you to sign on the bottom line that is the real issue.
The key is to develop better language when we talk to others about our products and our opportunity. We talk about products that we use and love and services that we would recommend all the time. And it's very comfortable for us. By using good language during our presentations or meetings, it's easier to put someone at ease and avoid the pressure.
The first step is to develop your own product story, and collect the stories of others, ideally customers, who have had a great product experience. And, then develop an income story to support the sharing of the potential of the business.
Stories SELL, and facts just tell. Nobody wants to be told!
Be careful using phrases like "you would be great at this" or, "everyone loves this product." That sounds like selling!
Sharing a realistic, hype free story of product and business success changes all of that.
Wrap up a presentation with sincerity and ask for the prospect to be comfortable reaching out to you with a final decision if one is not made at the meeting.
Use a 1, 2, 3 or 4 system to make your presentation consistent and clear. "There are 4 different types of people involved in my business, would you consider yourself a
1 - "I'm excited about being a customer."
2 - "I'd love to be a referral partner."
3 - "I'd like to make some part-time money."
4 - "I'd like to replace my current income."
Whatever they choose is right for them, is just fine by you! It is always your prospects decision. You're job is simply to help them get the information they need to make a final decision.
With gratitude,
Allison






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